The Decor Company
Business Name: The Decor Company
Industry: Event Styling / Weddings & Celebrations
Location: Leicester & Midlands
Unit Type & Size: Two units — 200 sq ft and 125 sq ft indoor self storage (Smartbox Self Storage Leicester)
Duration Stored: Long-term
About The Decor Company
The Decor Company is a Leicester-based event styling business working across weddings, parties, and celebrations throughout the city and the wider Midlands. The business designs and installs bespoke backdrops, floral arrangements, balloon displays, and full room décor, working to a brief, delivering on the day, and leaving a venue looking exactly as the client envisioned.
The work spans wedding ceremony and reception styling, milestone birthday parties, graduation celebrations, cultural and religious occasions including Hajj and Umrah events, and themed children's parties. The business offers a defined set of styled packages, Blush Elegance, Evening Rose, Pretty Pastels among them, alongside fully bespoke commissions.
Each job produces the same physical output: large, carefully assembled installations built from fabric, florals, frames, props, balloons, and personalised signage, transported to venue, installed on the day, and dismantled afterwards. The business has developed a recognisable aesthetic and a steady pipeline of bookings across Leicester and the Midlands.
Behind that output is a significant and growing inventory. Managing it well is what keeps the business running smoothly.
The Challenge
Event styling businesses accumulate stock quickly. Every backdrop frame, fabric drape, floral arrangement, balloon supply, welcome sign, and prop represents an investment that needs to be protected between jobs. For a business working across multiple event types and styled packages, the variety of what needs to be stored is as much of a problem as the volume.
Running that inventory from a domestic space creates pressure that compounds as the business grows. Items that are bulky but fragile, arch frames, fabric panels, artificial florals, need to be stored carefully and kept separate from the consumables, balloon supplies, and personalised signage that turn over more quickly. When jobs overlap across a weekend, having everything sorted, separated, and ready to load is the difference between a smooth installation and a stressful one. A single space that mixes everything together does not solve that problem, it relocates it.
Why They Chose Smartbox
For an event business making multiple venue runs across Leicester and the Midlands, location matters. Smartbox Self Storage at Putney Road, Leicester sits next to Victoria Park, straightforward to reach from the city centre and accessible without navigating tight residential streets with a loaded vehicle. That practicality is not incidental for a business loading and unloading at irregular hours.
A yard or container unit would offer cheaper square footage, but not the same protection for fabric, florals, and equipment that deteriorate in damp or variable temperatures. The Decor Company's inventory is the business, replacing damaged stock eats directly into margin. Clean, dry, indoor storage is the operationally sound choice for this kind of stock, even against alternatives that cost less per square foot.
Smartbox Leicester provides 24/7 access via digital smartphone lock, with no deposit required and no minimum stay. For a business whose preparation runs happen outside standard hours and whose storage needs have grown to require two separate units, those terms remove friction that fixed-hours or less flexible terms alternatives would not.
The Solution
The Decor Company runs two units at Smartbox Self Storage Leicester — a 200 sq ft unit and a 125 sq ft unit — which together provide 325 sq ft of dedicated, organised storage at the centre of its operation.
The larger unit houses the structural and fabric inventory: backdrop frames and arch structures, fabric drapes and curtain panels, artificial and dried floral arrangements, and the bulkier props and furniture pieces that form the foundation of each installation. The smaller unit handles the higher-turnover stock — balloon supplies and gas equipment, personalised signage and welcome boards, packaging and transport materials, and the consumables that need to be replenished and rotated between jobs.
With stock organised by event type and package across both units, preparation for each booking starts with clarity. A Blush Elegance wedding backdrop requires different components from an Evening Rose table setting or a children's themed party installation. Both units act as staging points in both directions — equipment comes back from a breakdown, is checked and stored, and is ready for the next job.
The Impact
Stock across both units is stored in a clean, dry, indoor environment that protects fabric, florals, and equipment from damp and temperature fluctuation between jobs. Preparation time before each event is shorter because inventory is organised by category and package type across two dedicated spaces. The loading process is more reliable because the right stock is in the right unit rather than consolidated into a single space where everything competes for access.
The business can take on more bookings without a corresponding increase in operational pressure. Each new styled package is absorbed into the existing storage structure without creating disruption at home. What had been a constraint on growth became a structured system that supports it.
Security at the Smartbox Leicester facility includes gated access, 24/7 CCTV, and app-based entry meaning stock that represents significant business investment is protected between jobs by a security layer that a domestic garage or shared workspace cannot match.
“It’s given us our space back at home, but more importantly it’s made the business feel properly set up. We can focus on delivering the events instead of worrying about where everything is stored.” — The Decor Company
About The Decor Company
The Decor Company creates bespoke event styling for weddings, parties, and celebrations across Leicester and the Midlands. The business designs and installs backdrops, floral arrangements, balloon displays, and full room décor for clients across a range of occasions, from intimate family celebrations to large wedding receptions.
Email: [email protected]
Phone: +44 7931 586253
Instagram: instagram.com/_thedecorcompany